Intermediary Agency Survey

Dear Participants

We are conducting research on large scale residential projects built by Korean firms in developing countries overseas. We would love to hear from you about how they have been translated or adapted to the legal, social, cultural, political, and economic context of those countries. This will help us contribute to resolving the information gap, marketing challenges, and institutional obstacles experienced by small- and medium-sized planning and construction firms entering developing country markets. We are interested in communicating with you because you are best positioned to understand residents’ needs and tastes.

As this online-interview is an alternative of face-to-face interview, it will take around 20-30 minutes and may take follow-up questions if necessary. The study will take place at no cost to you and you will not receive payment for your participation. After the completion of interview process, interviewees will be given a small gift (e.g., movie voucher for two or shopping voucher) in kind.

This study is funded through a grant from the Korean government, and is led by Associate Prof. Cuz Potter and Dr. Jinhee Park in Korea University. Your records relating to this study and any other information received will be kept strictly confidential. Your name and position will not be disclosed in publications resulting from the research. Your identity will not be revealed and your confidentiality will be protected in any reviews and reports of this study which may be published. There is no obligation for you to be involved in this study. If you decide to participate in the study and later feel that you no longer wish to be part of it, you may withdraw from the study and you will not suffer any prejudice. If you decide to withdraw, all data collected up to the point of withdrawal will not be used and will be destroyed.

If you have any questions about the survey, please email us: housing@cuzproduces.com

We really appreciate your input!

Sincerely,

Cuz Potter
Associate Professor
Division of International Studies
Korea University

and

Jinhee Park
Post-doc researcher
Global Research Institute
Korea University

Any responses to the following questions will be greatly appreciated.

Clicking on the "agree" button below indicates that: (a) you understand what you have read, and (b) you consent to take part in the research project. If you do not wish to participate in the research study, please decline participation by clicking on the "disagree" button.

Agree

Disagree

1. Personal information

1. Email address (This is only to ensure that we do not send you additional requests for participation. If you do not want to leave an email address, that is fine.)

2. Male or Female

3. Age

20s

30s

40s

50s

60s

over 60s

4. How many years have you worked as a real estate agent?

2. Organizational information

Ec-1. Name of your firm

Ec-2. Roughly how many people work at your firm?

Ec-3. Which complex(es) does your firm or you currently work with most?

3. Economic and Social Context

Please answer for each complex you work with.

Ec-4. What is the vacancy rate in the complex(es)?

Ec-5. Roughly what proportion of units are rented out in the complex(es)?

S-7. How do buyers and renters vary in terms of age?

S-8. What proportion of units in the complex are occupied by foreigners?

S-9. Among foreigners, which nationalities are most prevalent?

S-10. If known any, what problem(s) has the complex conflicted with local community during or/and after its development?

4. Market Information

Please answer each questions separately for both local people and foreigners

M2-3. Please select what following factors each group considers the most when choosing housing.

Complex conditions (e.g., layout, parking)

Unit design (e.g., no. of rooms, ventilation, views)

Market conditions (e.g., price, brand names)

Neighbourhood (e.g., location, community)

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

C-1. Please select what following factors in the complex each group considers the most when choosing housing.

Complex layout

Amenities within the complex

Outdoor space (e.g., communal garden)

Management service

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

C2-8. Please select what following amenities within the complex each group considers the most when choosing housing.

Leisure (e.g., swimming pool, fitness)

Commercial (e.g., shopping mall, cafe)

Parking

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

C4-7. Please select what following management services in the complex each group considers the most when choosing housing.

Management fees

Building security

Maintenance (e.g., gardening, cleaning)

Others (e.g., delivery, complaints)

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

C4-8. If known any, what are buyers and renters’ most common complaints about after moving in?

U-1. Please select what following factors in the unit each group considers the most when choosing housing.

Structure (e.g., thin or tower style, height)

Floorplan (e.g., room layout, balcony)

Ventilaion (e.g., direction, Feng Shui)

Utilities (e.g., electricity, broadband)

Design style (e.g., modern, external aesthetics)

Privacy (e.g., spatial separation, sound proofing)

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

U1-4. Please select what following factors in the building design each group prefer most when choosing housing.

Thin with two-sides windows and less units on a floor

Tower style with more than two units on a floor

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

U1-5. Please select what floors in the building each group prefer most when choosing housing.

1-5

6-15

16-25

Over 25

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

U2-7. Please select how many rooms in the unit each group prefers most when choosing housing.

More than 4

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

U2-8. Please select what following functions in the unit each group considers most when choosing housing.

Balcony

Entrance hall

Storage

Extra function room (e.g., multi-function, dress room)

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

M3-4. Please select what marketing strategy and methods you prefer to attract costomers.

Advertising on media (e.g., internet, TV, newspapers, magazine)

Marketing brochure

Direct call to customers

Show homes

Other:

M3-5. What are the most common deal-breakers for potential buyers and renters?

M4-8. Please select what following factors each group considers most when choosing housing.

Brand name of housing

Reputation of developers

Nationality of developers

Construction quality or building design

Investment value when reselling

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

N-1. Please select what following neighbourhood factors each group considers most when choosing housing.

Area (e.g., urban, suburban)

Housing types (e.g., house, apartment)

Transportation (e..g., road, public transport)

Public facilities (e.g., school, hospital, park)

Neighbourhood safety

Community (e.g., similar income, activities)

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

N1-5. Please select which neighbourhood each group prefers most when choosing housing.

Urban

Suburban

Rural

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

N1-6. Please select which housing type each group prefers most when choosing housing.

Detached-house

Town house

Apartment

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

N3-8. Please select which following public amenities each group considers most when choosing housing.

Educational institution (e.g., school)

Health system (e.g., hospital, phamarcy)

Public offices (e.g., bank, post office)

Commercial sector (e.g., mall, cinema)

Community facilities (e.g., community centre, temples or churches)

Park and recreational space

First-time buyer

Renter

Single

Couple with no children or young children

Family with school aged children

Retiree

Foreigners

Thank you!

We would like to express our sincere gratitude for your contribution to our research. We know that you have many more interesting things you could be doing. We thank you for briefly forgoing some of those things to help us further our knowledge of cultural adaptation of housing.

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